The 5 Best Things About LinkedIn Marketing

Have you given LinkedIn much thought since you signed up five (or more) years ago and put your resume on there?

I, for one, have really only been active on LinkedIn over the past two years, and only because I am heavily active in social media from a business perspective.

I really stopped to think about it this week, when the LinkedIn app on my phone updated, and it now looks very similar to the Facebook app.  There are even emoji’s now that you can add when you send a message!

LinkedIn, which was once thought of as just a Social Media Job Board, has become a significant knowledge base, with valuable tips and insights from leaders such as Richard Branson, Ariana Huffington, and Bill Gates.

On top of that, there are several tools that LinkedIn has rolled out over the past year or so that you may very likely have missed.

If you are a business owner, or have a marketing role in your company, check out the video above and give serious thought to giving LinkedIn a closer look.

More information coming soon on LinkedIn marketing to help your business

11755204_10207638351656148_7728807505263960567_nI have resurrected a company I started 20 years ago. Yes, you read that right, 20 years ago…Originally registered on Friday, October 13, 1995 (Friday the 13th has always been my “lucky day”), I am bringing back the company that I began with passion, except I’m bringing it back along with the help of technology!

At the time, I read in a book that the future of marketing was face to face…not literally, but engaging with customers and clients on a personal level…

Well, that was in 1993, and before the technology and computer boom really hit…That was still in the day of Thermal Fax Machines – remember when people were sending spam to the fax machines? I’m getting off track…anyway, the book I read was talking about one on one engagement was the future…

When the internet and widespread computers and email came along, people thought that technology would replace the one to one connection…and, they were wrong!

Today, it is more important than ever to connect with your customers and clients…

This is important for you, the business owner, but also for the customer.  You want your customers to know that you understand and appreciate them.  You want them to keep coming back because you take care of them better than your competition.

You want them to come back because you provide more value than anyone else in the marketplace…not because you’re giving everything away for free…but because you CARE, and you SHOW your customers that you care.  You show them respect, and you listen and you respond when they have questions and concerns…you genuinely care and you show it every single day…

THAT is the One To One Future, THAT is what I firmly believe and provide MY customers.  That is why, it is with incredible PASSION that I bring back One To One Marketing, and I will build it beyond the dream that I originally had for it.

This time I have the clarity and the vision to build the future of marketing, with integrity, providing incredible value to my clients, and always listening and responding to my customers, suppliers, business associates and employees.

The future is strong…the future is One To One!

I look forward to speaking with you soon!

Rick

PS – I would really appreciate if you would Like our recent Facebook page, just follow this link: www.facebook.com/onetoonemktg

 

How to complete tasks faster with a printable to do list…

We all have a daily to do list. If yours is anything like mine, a one-day to do list looks more like it should be for a month. I spent hundreds of dollars on systems and books and all sorts of stuff to try to get my to-do list under control…

In this short video, I’m going to share with you the one secret I created to finally overcome my to-do list and get my stuff done!

I want you to complete tasks and get things done better than ever.  Here is the link to the Printable ToDo List

I’m curious, did you find this helpful?  If so, I’d really appreciate it if you would leave a comment below and share it on Facebook.

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My Business Is Helping You Grow Your Business!

Rick Sheninger

Email:  Rick@OneToOneMktg.com

PS:  If you don’t have a marketing system in place, and you want 50 Fresh Leads Every Day, you have to check out this FREE WEBINAR sharing the Top 10 Prospecting Tips

 

Photo courtesy of jesadaphorn at freedigitalphotos.net

As I continue to review the book Ready, Fire, Aim by Michael Masterson (I listened to it on from Audible), today I’m talking about Key 4 of the 4 Keys to the OSS (Optimum Selling Strategy).

Key 4 is ‘How do I convince people to buy my stuff?’

What it really comes down to is Marketing and testing.  It’s really easy to have a product, a great new idea, and never act on it because you have no plan of implementation.  Keys 1 through 3 were really about research.  What product, where are the customers, and how much should I charge…Great questions, vital information, but really, these 3 steps are research…

It would be super easy to go through steps 1 – 3, do all the research, convince yourself that your working because you are doing all this “work”, which is important for the foundation of the business…but never make a penny.

Just think about how many awesome ideas you’ve had that you forgot about an hour, a day, a week later that may (or may not) have been an awesome idea for a business.  I know I’ve had amazing ideas at times when I couldn’t write it down (unprepared…), and forgotten it 5 minutes later.

So, you went through all the groundwork, all the number crunching, all the product ideas and concepts – maybe you even created a product or a prototype for the product…but none of it matters if you stop there.  None of it.  All you’ve done up to this point is spent…time, money, energy, resources…you have not done anything in these steps that brings a return, which is why Key 4 is ESSENTIAL!

Key 4 is marketing your product/service.  It is launching your product into the world, into the marketplace, into the hands of people who are, potentially, going to exchange money with you in return for YOUR product or service.  This is the reason you went through steps 1-3 in the first place!  Without the launch, you’ve got no ROI.

So, 3 things to consider in Key 4:

  1. How will you position your product in the marketplace – will you discount the pricing, give away free the “first-step” product, market pricing but add additional value (bonuses) if purchased from you?
  2. Copy (Copywriting) – Without good copy, maybe even great copy, your sales pages and marketing materials will fall flat.  You have 2 choices:  Do it yourself – either because you already have copywriting experience or you are willing to immerse yourself in it to learn; Or hire a copywriter.  You can go on fiverr.com, iWriter or Upwork (formerly oDesk) and maybe find someone who can write decent to good copy for a reasonable price, but the problem is your taking a chance if you don’t know their work.  Or you can ask others in your marketplace for recommendations.  If you want to learn, here are some great resources to get started:  Copyblogger.com – a website offering a really good free training course; The Copywriters Handbook by Robert Bly – an awesome book that will teach you the basics and beyond, or AWAI Online – The company co-founded by Mark Ford (Michael Masterson) that offers a bootcamp to teach you copywriting in 6 weeks.  All 3 are good options, and offer a varied timeframe to learn copywriting at your own pace.  Whichever way you choose, don’t skimp on the copy!
  3. Which media method to choose for your advertising?  You can ask 20 different people with varied backgrounds and experience and you will likely get 20 different answers as to which media method you choose.  If the people you ask are actually in media marketing, they will give you 20 different reasons that their method is the best.  So how do you choose?  Well, part of it is budget.  Email marketing, for example, is much more cost-effective than TV Ads.  So, you have to determine your budget first.  From there you can look at the most effective way to reach YOUR target market.  Going back to the research you did in Step (Key) 1, (Where do I find customers), you should choose the media that will best reach them there.  For example, if you have a golf store, you aren’t going to target customers in a Mexican Restaurant…not because golfers don’t eat tacos, but because that isn’t targeted to that group.  You would be better off maybe running an ad in a Golf magazine or the sports section of the paper or online news feed.

I hope this helps give you a good idea how to target a campaign to reach your potential customers.  I’d love to read your comments below, so please comment, and share using the share buttons if you found this valuable.  Also, connect with me on Facebook, Twitter, LinkedIn using the buttons below also.

Until next time,

Rick

So, how much can you spend to acquire a new customer? How much can you spend on advertising, loss leader products, promotions, etc and still be profitable?

Whether you are brand new in business, or a long time business person, this can be tricky if you don’t know the formula.

In this video, I go over the simple 3-Step formula with you, so you can stay in the black while providing the best possible value for your customers.

Also, my friend Norbert Orlewicz put together this awesome training and worksheet on this subject, and I’m including the link in case you want to check that out. He takes the basics to the next level, and gets more detailed and shows some additional variables.

If you want to check out the free training and worksheet, you can do that at:
www.ricksheninger.com/pcalc
Also, connect with me on Facebook, Twitter, LinkedIn and Instagram through the icons below.

Until tomorrow,
Rick

I just want to take a moment, in this video, and introduce myself…

I have been in the Sales and Marketing Industry for over 20 years. I have a background in retail sales, as well as business to business and business to consumer consultative sales.

I learned early on, with my first “Sales Job” (at the age of 19), that I was not cut out for the “Hard Sell” philosophy.

My first job was as a salesperson for a replacement window company in a small county in Eastern Pennsylvania. My boss came from the car industry, and he taught the hard sell, and I just couldn’t/wouldn’t go there. As a result, my time as a salesperson with that company was short-lived, although I did transition within the company to a lead generator – canvassing the area where we were installing windows and going door-to-door to get leads.

I am not going to go into my entire employment history now, I just wanted to explain that I was no stranger to hard sales tactics and I never used or approved of them. Once I discovered Consultative Sales, with needs analysis and problem resolution, I was hooked. This way felt like more of a partnership with the client/customer, rather than warfare.

Building on this philosophy, it is what brought me to where I am today with Attraction Marketing, attracting new prospects, customers and clients, rather than cold calling and chasing after people who have no interest.

I will expand on all of this as we go along from here, this is just the introduction, but I hope you’ll join me on this adventure…

Also, please connect with me, I want to get to know you and your story also. You can find me on Facebook, Twitter and LinkedIn, just click the icons below here.

I look forward to meeting you!
Rick

I was reflecting on something today…the difference between a Step Back and a Setback.

So often we let excuses get in the way of our progress, allowing it to be a setback. We are so much better served if, instead, we simply take a step back.

Here’s what I mean. Last week my son had a cold and was home from school for a couple of days. This week, I’m coughing, sneezing, and just not feeling great, but refusing to give in to being sick.

Now, I could use “being sick” as an excuse to do nothing, complain about being sick and make zero progress toward my goals (Setback). OR, I could use this time to step back and evaluate what I still need to do to move my business forward and work on those areas where I have been lacking due to my busy schedule(Step Back).

I was looking at my To-Do list, and one area that was seriously under-served was my website. So this week, in addition to some other housekeeping items in my office, I committed to getting my website up, running, and get some posts up on my blog.

It just seemed appropriate that this was one of the first.

As you approach each day, and life gets in the way, just remember that a small step back, can be a great plan of attack…

***(Now one thing I want to stress here is that life can present some major circumstances, and this is not meant to undermine the death of a family member, a trip to the emergency room, or any of the other millions of very serious traumatic events that can happen. The idea here is to avoid letting the more minor events, that are often used as excuses, cause a setback.)***

Here are 3 quick and easy steps to help you turn a potential “Set Back” into an effective “Step Back”: H.I.T. your goals!

  • Handle the Necessities – First and foremost, handle any immediate needs associated with the circumstance. Obviously, this is most important. If you need to help, visit or see someone, by all means this is a priority and should be done first. If you need to drop everything and rush to someone’s side, then do so and be there for them. Handle the urgent details, and then you can assess from there.
  • Identify your Focus – Once you’ve determined what you role will be for the given situation, and how much time it will (or may) take, you can then determine what you will be able to do for your business. It is imperative to identify what area you want to focus on. Chances are, regardless of the circumstance, it will not consume 24 hours of your day. If you are sick, there will still be time in the day (even if it’s just 5 or 10 minutes) when you can think about what you have been letting slide because of your schedule. Identify that area or those areas that need the most attention, this will be your priority.
  • Take Action – Now that you’ve identified the priority, you can take action. Regardless of how much or how little time you have, use that time to take steps in the area(s) you identified. Even 5 minutes spent on this activity is better than the neglect you have been giving this area before. Each small step forward is STILL a step forward. You don’t have to build Rome in a day, you can start with just one brick.

I hope you have found this helpful. Until next time, commit to forward motion!

Welcome!

Hi, thank you for stopping by!

My name is Rick and my goal is to share with you tips, strategies and experiences that will help you in this life journey we are all on together. I will be sharing ideas on business, tips for “time management”, productivity within your day, or just something I’ve reflected on that resonated with me.

I truly hope you get value from these posts, and I will do my best to categorize them so you can quickly find the topic(s) that are of the most interest to you. That being said, some topics may overlap different categories, it’s just the way my mind works, but I will do my best to pick the one closest to the main topic.

Let’s begin our journey together! Please comment and ask questions along the way, this way we ALL benefit from each others lessons and experiences. There will be times that the writing is imperfect, because life is not always perfect. We all have hurdles and obstacles to face each and every day, but think about this: It is how we RESPOND to life’s circumstances, rather than how we REACT that sets us apart from the majority.

Do you understand the differentiation? Think of the way people use those two terms. Usually Respond is positive and React is negative. For example: Mr. Jones had a bad REACTION to the medication. Compared to: Mr. Jones is RESPONDING well to the treatment. The old saying “When life throws you lemons, make lemonade” is simply a metaphor on this very subject.

If you respond by making something positive out of the situation, then you can even profit from the results. Where as if you react, and just take a bite of the lemon, you’ll end up with a sour look on your face and not much more to show for it.

So, as life happens today, this week, this month, even this year, make it a habit to RESPOND and never ever REACT!

Have a Phenomenal Day!

 

Photo courtesy of Kookkai_nak at freedigitalphotos.net