The 5 Best Things About LinkedIn Marketing

Have you given LinkedIn much thought since you signed up five (or more) years ago and put your resume on there?

I, for one, have really only been active on LinkedIn over the past two years, and only because I am heavily active in social media from a business perspective.

I really stopped to think about it this week, when the LinkedIn app on my phone updated, and it now looks very similar to the Facebook app.  There are even emoji’s now that you can add when you send a message!

LinkedIn, which was once thought of as just a Social Media Job Board, has become a significant knowledge base, with valuable tips and insights from leaders such as Richard Branson, Ariana Huffington, and Bill Gates.

On top of that, there are several tools that LinkedIn has rolled out over the past year or so that you may very likely have missed.

If you are a business owner, or have a marketing role in your company, check out the video above and give serious thought to giving LinkedIn a closer look.

More information coming soon on LinkedIn marketing to help your business

11755204_10207638351656148_7728807505263960567_nI have resurrected a company I started 20 years ago. Yes, you read that right, 20 years ago…Originally registered on Friday, October 13, 1995 (Friday the 13th has always been my “lucky day”), I am bringing back the company that I began with passion, except I’m bringing it back along with the help of technology!

At the time, I read in a book that the future of marketing was face to face…not literally, but engaging with customers and clients on a personal level…

Well, that was in 1993, and before the technology and computer boom really hit…That was still in the day of Thermal Fax Machines – remember when people were sending spam to the fax machines? I’m getting off track…anyway, the book I read was talking about one on one engagement was the future…

When the internet and widespread computers and email came along, people thought that technology would replace the one to one connection…and, they were wrong!

Today, it is more important than ever to connect with your customers and clients…

This is important for you, the business owner, but also for the customer.  You want your customers to know that you understand and appreciate them.  You want them to keep coming back because you take care of them better than your competition.

You want them to come back because you provide more value than anyone else in the marketplace…not because you’re giving everything away for free…but because you CARE, and you SHOW your customers that you care.  You show them respect, and you listen and you respond when they have questions and concerns…you genuinely care and you show it every single day…

THAT is the One To One Future, THAT is what I firmly believe and provide MY customers.  That is why, it is with incredible PASSION that I bring back One To One Marketing, and I will build it beyond the dream that I originally had for it.

This time I have the clarity and the vision to build the future of marketing, with integrity, providing incredible value to my clients, and always listening and responding to my customers, suppliers, business associates and employees.

The future is strong…the future is One To One!

I look forward to speaking with you soon!

Rick

PS – I would really appreciate if you would Like our recent Facebook page, just follow this link: www.facebook.com/onetoonemktg

 

How to complete tasks faster with a printable to do list…

We all have a daily to do list. If yours is anything like mine, a one-day to do list looks more like it should be for a month. I spent hundreds of dollars on systems and books and all sorts of stuff to try to get my to-do list under control…

In this short video, I’m going to share with you the one secret I created to finally overcome my to-do list and get my stuff done!

I want you to complete tasks and get things done better than ever.  Here is the link to the Printable ToDo List

I’m curious, did you find this helpful?  If so, I’d really appreciate it if you would leave a comment below and share it on Facebook.

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My Business Is Helping You Grow Your Business!

Rick Sheninger

Email:  Rick@OneToOneMktg.com

PS:  If you don’t have a marketing system in place, and you want 50 Fresh Leads Every Day, you have to check out this FREE WEBINAR sharing the Top 10 Prospecting Tips

 

Photo courtesy of jesadaphorn at freedigitalphotos.net

As I continue to review the book Ready, Fire, Aim by Michael Masterson (I listened to it on from Audible), today I’m talking about Key 4 of the 4 Keys to the OSS (Optimum Selling Strategy).

Key 4 is ‘How do I convince people to buy my stuff?’

What it really comes down to is Marketing and testing.  It’s really easy to have a product, a great new idea, and never act on it because you have no plan of implementation.  Keys 1 through 3 were really about research.  What product, where are the customers, and how much should I charge…Great questions, vital information, but really, these 3 steps are research…

It would be super easy to go through steps 1 – 3, do all the research, convince yourself that your working because you are doing all this “work”, which is important for the foundation of the business…but never make a penny.

Just think about how many awesome ideas you’ve had that you forgot about an hour, a day, a week later that may (or may not) have been an awesome idea for a business.  I know I’ve had amazing ideas at times when I couldn’t write it down (unprepared…), and forgotten it 5 minutes later.

So, you went through all the groundwork, all the number crunching, all the product ideas and concepts – maybe you even created a product or a prototype for the product…but none of it matters if you stop there.  None of it.  All you’ve done up to this point is spent…time, money, energy, resources…you have not done anything in these steps that brings a return, which is why Key 4 is ESSENTIAL!

Key 4 is marketing your product/service.  It is launching your product into the world, into the marketplace, into the hands of people who are, potentially, going to exchange money with you in return for YOUR product or service.  This is the reason you went through steps 1-3 in the first place!  Without the launch, you’ve got no ROI.

So, 3 things to consider in Key 4:

  1. How will you position your product in the marketplace – will you discount the pricing, give away free the “first-step” product, market pricing but add additional value (bonuses) if purchased from you?
  2. Copy (Copywriting) – Without good copy, maybe even great copy, your sales pages and marketing materials will fall flat.  You have 2 choices:  Do it yourself – either because you already have copywriting experience or you are willing to immerse yourself in it to learn; Or hire a copywriter.  You can go on fiverr.com, iWriter or Upwork (formerly oDesk) and maybe find someone who can write decent to good copy for a reasonable price, but the problem is your taking a chance if you don’t know their work.  Or you can ask others in your marketplace for recommendations.  If you want to learn, here are some great resources to get started:  Copyblogger.com – a website offering a really good free training course; The Copywriters Handbook by Robert Bly – an awesome book that will teach you the basics and beyond, or AWAI Online – The company co-founded by Mark Ford (Michael Masterson) that offers a bootcamp to teach you copywriting in 6 weeks.  All 3 are good options, and offer a varied timeframe to learn copywriting at your own pace.  Whichever way you choose, don’t skimp on the copy!
  3. Which media method to choose for your advertising?  You can ask 20 different people with varied backgrounds and experience and you will likely get 20 different answers as to which media method you choose.  If the people you ask are actually in media marketing, they will give you 20 different reasons that their method is the best.  So how do you choose?  Well, part of it is budget.  Email marketing, for example, is much more cost-effective than TV Ads.  So, you have to determine your budget first.  From there you can look at the most effective way to reach YOUR target market.  Going back to the research you did in Step (Key) 1, (Where do I find customers), you should choose the media that will best reach them there.  For example, if you have a golf store, you aren’t going to target customers in a Mexican Restaurant…not because golfers don’t eat tacos, but because that isn’t targeted to that group.  You would be better off maybe running an ad in a Golf magazine or the sports section of the paper or online news feed.

I hope this helps give you a good idea how to target a campaign to reach your potential customers.  I’d love to read your comments below, so please comment, and share using the share buttons if you found this valuable.  Also, connect with me on Facebook, Twitter, LinkedIn using the buttons below also.

Until next time,

Rick

So, how much can you spend to acquire a new customer? How much can you spend on advertising, loss leader products, promotions, etc and still be profitable?

Whether you are brand new in business, or a long time business person, this can be tricky if you don’t know the formula.

In this video, I go over the simple 3-Step formula with you, so you can stay in the black while providing the best possible value for your customers.

Also, my friend Norbert Orlewicz put together this awesome training and worksheet on this subject, and I’m including the link in case you want to check that out. He takes the basics to the next level, and gets more detailed and shows some additional variables.

If you want to check out the free training and worksheet, you can do that at:
www.ricksheninger.com/pcalc
Also, connect with me on Facebook, Twitter, LinkedIn and Instagram through the icons below.

Until tomorrow,
Rick